What Is Your AI Agent Buying? Evaluation, Implications and Emerging Questions for Agentic E-Commerce

Online marketplaces will be transformed by autonomous AI agents acting on behalf of consumers. Rather than humans browsing and clicking, AI agents can parse webpages or leverage APIs to view, evaluate and choose products.

We investigate the behavior of AI agents using ACES, a provider-agnostic framework for auditing agent decision-making. We reveal that agents can exhibit choice homogeneity, often concentrating demand on a few "modal" products while ignoring others entirely.

Yet, these preferences are unstable: model updates can drastically reshuffle market shares. Furthermore, randomized trials show that while agents have improved over time on simple tasks with a clearly identified best choice, they exhibit strong position biases -- varying across providers and model versions, and persisting even in text-only "headless" interfaces -- undermining any universal notion of a "top" rank.

Agents also consistently penalize sponsored tags while rewarding platform endorsements, and sensitivities to price, ratings, and reviews vary sharply across models. Finally, we demonstrate that sellers can respond: a seller-side agent making simple, query-conditional description tweaks can drive significant gains in market share.

These findings reveal that agentic markets are volatile and fundamentally different from human-centric commerce, highlighting the need for continuous auditing and raising questions for platform design, seller strategy and regulation.