Introducing multiplex semantic networks as multifaceted representations of creative associative knowledge across multilingual samples

Creativity is a complex cognitive ability that relies on knowledge organisation and retrieval from semantic memory. Yet most research uses a single task to measure it, capturing only a fraction of this complexity.

This study investigates multiplex networks - layered semantic networks obtained from six cognitive tasks - as a more comprehensive approach to modelling the associative knowledge underlying creativity. We collected data from N=518 individuals from four countries (Austria, USA, Singapore, Italy).

From their responses to verbal fluency, sentence-chain, free association, and narrative writing tasks, we constructed semantic networks and assembled them in a multiplex structure. AI persona-based responses provided a comparison baseline.

Structural reducibility analyses showed that different task layers captured distinct, non-redundant information about semantic organisation, supporting the use of multiple tasks over any single one. The networks from high- and low-creative groups remained structurally distinct, while AI-generated networks showed near-identical structures regardless of creativity group.

Finally, we used 12 features (network measures, emotional scores, and spreading activation simulations) in a machine learning model using ridge regression to predict individual creativity scores. The combination of structurally similar layers, as identified in the previous stage, improved a proof-of-concept prediction accuracy by 50%.

Structural measures showed the highest feature importance, with spreading activation dynamics providing additional predictive power. Together, these findings indicate that multiplex semantic networks capture a richer, cross-cultural picture of associative knowledge underlying creativity.

We also release our diverse dataset and code to foster diverse computational approaches within the creativity community.