Subject-driven image personalization---generating new images that preserve the identity of one or several reference subjects in novel scenes---is a foundational capability for modern visual content creation. It is currently dominated by generalized methods that fine-tune a pretrained multimodal diffusion transformer (MMDiT) on hundreds of thousands to millions of paired (reference, composed-target) examples, where each composed target is a synthesized image of the subject in a novel scene. Producing such targets demands a costly multi-stage curation pipeline---LLM-based prompt generation, T2I-based composed-target synthesis, reference-subject extraction, VLM-based quality filtering, and correspondence labeling---and tightly couples each method to a particular target synthesizer and curation choice.

We introduce CRAFT (Constrained Reward via Attention Fine-Tuning), a single-step ReFL framework that fine-tunes a pre-trained reference-aware MMDiT via LoRA adapters using a compact reference-only data construction---$10$K reference images and subject masks, with no composed-target supervision. CRAFT realizes a Where to look principle: attention-level rewards align noise- and phrase-token attention with the correct reference subject, and the resulting per-subject attention masks gate a pixel-level identity reward to keep image-space supervision consistent with the learned attention routing. Applied to FLUX.2-klein-9B, CRAFT achieves state-of-the-art performance on XVerseBench \rev{while using no composed-target supervision---only $10$K reference-only samples, whereas prior generalized methods require $150$K to over $2$M composed-target pairs}.

The same recipe transfers to other reference-aware backbones, consistently improving performance. Project page: https://jihun999.github.io/projects/CRAFT/.